I build GoHighLevel systems that still run after launch day.
5+ years turning messy sales processes, and messier half-built GHL accounts, into funnels, pipelines, and automations that keep working long after I hand them over.
What I actually build
Six areas I work in most. Same toolkit whether I'm starting from a blank account or untangling one someone else left broken.
CRM Architecture
Account structures, workflows, triggers, pipelines, tags, custom fields, campaigns.
Funnels & Websites
Lead-gen funnels, landing pages, order pages, responsive conversion-focused design.
SaaS & White Label
Snapshots, sub-accounts, agency-level structures, reusable implementation systems.
CRM Systems
Lead management, sales pipelines, customer journeys, onboarding, re-engagement.
Custom Development
HTML, CSS, JavaScript for responsive front-end customization inside GHL.
Integrations & Troubleshooting
Third-party integrations, payments, calendars, forms/surveys, account cleanup.
5+ years, three teams, one toolkit
Three systems, end to end
Not mockups. Real client builds, from the first broken thing I found to what's live today.
HumanAF: The Experience
The problem
Hazel was sending cold Facebook traffic straight to a single $4,997 retreat offer, with no pricing tiers, minimal follow-up, and a 930+ lead database that had never been worked. The funnel was producing effectively zero sales.
What I built
- Three-tier funnel: General Admission ($197), VIP ($397), and an application-gated Retreat ($4,997), each with its own checkout, order bump, and thank-you flow
- Qualification-gated retreat application: 2-step form routing qualified vs. unqualified leads down separate paths automatically
- 9 automation sequences: post-purchase confirmations, a speed-to-lead alert that phones Hazel the moment a lead qualifies, pre-call reminders, no-show recovery, and a "stalled but engaged" $500 discount nudge for genuinely warm leads only
- Full CRM pipeline tracking every lead from first click through call-booked, showed, and purchased
- Database reactivation campaign to re-engage her existing 930+ dormant leads
- Social-funnel lead magnet ("7-Day Life Reset" workbook) bridging Instagram/podcast traffic into the main funnel
- Meta Pixel + Conversion API tracking across every funnel step for accurate ad attribution
Built the entire system to be templatized. Hazel can duplicate it for future events (December, Jamaica) with minimal rebuild.
HELOC Cash Flow Strategy
The problem
Michael came to me after a previous GoHighLevel agency had been sitting on his sub-account for months without delivering a working system. The account wasn't even in his name or under his control. There was no functional funnel, no lead qualification, no automations, no payment integration, and a prototype calculator with broken math (showing 600-month payoff timelines instead of ~60).
What I built
- Led the full account rescue and migration: identified the risk with the prior agency, migrated all usable assets into a new, properly-owned GHL sub-account myself, and got Michael direct ownership of his own platform
- 3-page qualification funnel with real routing logic (credit score, debt history, equity, cash-flow surplus) splitting leads into "Qualified" or "Not Ready Yet" paths, including the nuance that low equity alone doesn't disqualify someone if cash flow supports it
- Custom HELOC payoff calculator built natively in GHL using the Average Daily Balance method. Fixed the broken interest-rate averaging and payoff-month bugs from the original prototype
- 10 fully designed funnel pages (Figma to GHL): sales page, checkout, three tiered upsells, and a "Doesn't Fit Right Now" path that nurtures rather than rejects
- Sequential-unlock membership course with embedded video, plus an AI support chat trained on the client's FAQ with automatic email fallback
- Legal/compliance pages: Privacy Policy, T&Cs, Client Agreement, with a clearly disclosed no-refund policy
- Stripe integration and full domain connection on one paid, owned platform
Michael went from a stalled build with a broken calculator and no owned platform to a fully live, automated system: qualification, calculator, membership, upsells, and AI support, built end-to-end.
Way IQ
The problem
Way IQ needed an independent GHL specialist to keep an existing multi-page site (for client Adam Gilad) reliable: email deliverability, SMS, a broken unsubscribe flow, while also taking their largest new initiative, the AGWay Offer funnel, from wireframe to a fully built, client-approved launch.
Ongoing system reliability
- Diagnosed and fixed an email domain configuration issue affecting deliverability, then confirmed successful delivery afterward
- Repaired a fully broken unsubscribe system: form, page, workflow connections, and links, and verified the flow end-to-end
- Tested and confirmed the SMS/phone system before layering automation on top of it
- Designed and built the WTTT reminder workflow: automated Email + SMS reminders at 1 day and 1 hour before each session
AGWay Offer: full funnel lifecycle
- Took the AGWay Offer from wireframe to a fully approved, GoHighLevel-built funnel, inside Adam Gilad's broader 15+ page personal brand and offer ecosystem
- Coordinated the design team through Figma design, internal QA, and revisions based on QA feedback
- Managed the client review cycle through to approval ("Approved! Let's run with that.")
- Built the approved design into a live funnel in GoHighLevel, coordinating development and QA through to launch readiness
A more reliable communication system alongside a complete new offer funnel, taken end-to-end from wireframe to client-approved, GHL-built launch, inside a live, actively-managed client account.
What I work in day to day
Have a GoHighLevel account that needs a real build, or a rescue?
Whether it's a clean start or an account someone else left half-finished, I can take it from here.